Wyndham Hotels Enters Ecuador

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Wyndham Hotels and Resorts has opened its first hotel in Ecuador as the company continues its Latin America expansion. 

The newly constructed Wyndham Guayaquil hotel is part of the hotel group's agreement with Nobis, to develop and franchise eight more hotels in the country under the Wyndham Hotel group brand over 10 years, according to a company announcement. 

The company is working to increase its footprint in Central and South America. Late last year, the company entered Costa Rica with two properties and has plans to open locations in Colombia and Nicaragua in 2014, the company said. 

"The launch of our flagship brand in an emerging market like Ecuador - and in one of the country's busiest business and travel centers - is very exciting for our company," said Daniel del Olmo, senior vice president of Latin America for Wyndham Hotel Group. 

The 179-room Wyndham Guayaquil features free wireless internet, fitness center, business and meeting space, and a pool and terrace overlooking the river. It is close to the historic Santa Ana Hill and minutes from the Malecon 2000, Simon Bolivar Convention Center, World Trade Center Guayaquil and the International Airport Jose Joaquin de Olmedo.

Large hotel brands are increasingly looking to profit from the growing Latin America market. Starwood Hotels & Resorts Worldwide recently announced a 50 percent expansion plan for the market over the next five years.