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244-Room Four Points by Sheraton Debuts in Times Square

(WHITE PLAINS, NY) -- Times Square today welcomed another prime lodging landmark - the 244-room Four Points by Sheraton Midtown hotel.

The property, on 40th Street in the heart of New York City's Broadway theater district, is the brand's third hotel to open in New York City. The hotel joints Four Points by Sheraton Manhattan SoHo Village and Four Points by Sheraton Manhattan Chelsea.

Times Square West LLC owns Four Points by Sheraton Midtown-Times Square.

Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood., saysFour Points by Sheraton "has stepped up its growth in New York City as part of the brand's comprehensive global rejuvenation campaign.

"In the past five years, Starwood and its partners have invested more than $1 billion to reinvent Four Points by Sheraton resulting in a 70 percent turnover of the portfolio driven by major property renovations, conversions and new-build hotels."

The brand also recently opened its first vacation resort hotel in Punta Gorda, Florida and launched its first prototype hotel in San Antonio, Texas.

"We are delighted to debut Four Points by Sheraton at the epicenter of New York City as a key part of our global growth and brand rejuvenation," says McGuinness.  "Our expansion in New York City also addresses the rising demand for affordable and stylish lodging in urban areas."

McGuiness says "guests will be just steps from the best shows on Broadway, the site of the New Year's Eve ball drop and all the vibrant, electronic billboards that have made Times Square one of the world's most famous destinations.

"Also nearby are some of the city's finest restaurants, a variety of shops, and the corporate offices of the New York Times, Condé Nast, Ernst & Young, as well as the studios for NBC and CBS.

"Guests will also enjoy easy access to many of New York City's most well-known landmarks including the Empire State Building, Grand Central Station and Rockefeller Center."

McGuiness says Times Square West, LLC was founded by members of The Lam Group, "a group of experienced developers with a common drive of making their collective mark in the ever changing New York City landscape."  

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