The WPJ

Q & A with Dottie Herman

» Featured Columnists | By Dottie Herman | May 20, 2011 9:15 AM ET



Q1 - I have a friend who is a realtor who suggested a list price for my home that seems way too low. Another realtor suggested something more in line with my expectations, and the third one we met was definitely a little high. How do I know who is correct and who to choose?
 
A - It's always advisable to choose a real estate professional who is an area specialist and who has a proven track-record in sales of your property type.

While recent home sales data is readily available to you on-line; or at your Country Clerk's Office where Deeds are recorded, your Broker can provide you with this information. In addition, you want to review what's currently on the market, and for how long, so that, together with your broker, you can agree upon a competitive pricing strategy.




Q2 - What are some questions I should ask a broker before I chose the one to market and sell my home?

A - In selecting a Broker, you want to be sure that they are an experienced specialist in your area. Knowledge of the features and benefits of your neighborhood are very important to home buyers, and a knowledgeable Broker, who has the information, can easily capture a serious buyer's attention. In addition, you want to know what the marketing plan to sell your home includes (Advertising, Open House Schedule, Co-Broking with other Brokers, other resources, etc.). Finally, you want to be sure that you are comfortable with the agent you choose and that he or she understands your needs during the marketing process (How often will they provide feedback, will they give you tips to prepare your home pre-market, etc.)




Q3 - I am trying to sell my vacant apartment. It's well priced and updated but has been on the market for a while. Would it help if I staged the property?

A -
Most buyers have a difficult time visualizing vacant space. Staging is an excellent tool to overcome this obstacle in the marketing process. There are many professional stagers who can help you achieve your goal within your budget.




Q4 - Are there any "pros" in listing my house as a rental with an option to buy?

A - You should consult with your real estate attorney before you enter into an "Option to Buy." Renting your property with a "right of first refusal" may preferable. If your intention is to sell your property, be sure to negotiate reasonable access during the term of the lease, with the tenant's consent, so that you can continue to market your property for sale.




If you have a real estate question for Dottie, please send it to; Reporters@WorldPropertyChannel.com




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