Kicking off football season in a big way, Marriott International announced this week that it has signed a multi-year deal with the National Football League to be the exclusive lodging category sponsor. Its Courtyard by Marriott brand will be at the forefront as the "Official Hotel Sponsor of the NFL," offering opportunities of unique and high-valued NFL experiences for its customers.
A match made in gridiron heaven, NFL and Courtyard are both brands that are defined by performance excellence and passion.
"This is the marriage of two powerhouse brands," said Brian King, senior vice president, Select Service and Extended Stay Brand Management, Marriott International. "Our Courtyard customer loves sports and we are excited to offer them access to one of the world's most powerful professional sports brands."
As a brand that is known for its dedication to market research and customer engagement, Courtyard has identified its customers' love for professional sports, with professional football being right at the top of the list. This NFL partnership allows Courtyard to recognize that sports passion, and enhance its guest offerings, thereby further differentiating the brand experience from competitors.
"We are pleased to welcome Marriott International to our roster of NFL sponsors," said Keith Turner, senior vice president of Sponsorship and Media Sales. "We look forward to working with Courtyard and the Marriott portfolio to bring our fans and their customers closer to our game in unique ways."
Courtyard has had a four year relationship with NFL Network, NFL.com and NFL Mobile from Verizon which will continue throughout the partnership.
The agreement also allows for the creation of memorable experiences for loyal Marriott Rewards members tied to coveted events which could include among others the Super Bowl.
Additional NFL activation opportunities are included in Canada and the United Kingdom and Marriott brands will be the preferred choice for the NFL's business travel and meetings.