The WPJ

Fincase is launching a new tech tool for real estate brokers in 2021

» Press Releases Edition | By Author | November 26, 2020 2:23 PM ET



The pandemic has given a strong boost to digitization. After appearing of virtual tours, online bidding, document processing and data collection via the Internet, it seems that now the job of a realtor is not needed. The buyer himself finds an apartment on the site, negotiates a deal himself, controls everything himself. But there is just one thing - the human factor and the experience of a specialist.

If earlier people applied to real estate agents as soon as the idea of selling or buying a house appeared, but now, first of all, buyers and sellers look at ads on websites. But then they still turn to the help of professionals to choose the best option, clarify the terms of the deal, organize a virtual or real viewing, and so on. And in this case technological progress works for the benefit of the agent. Artificial intelligence helps to understand the tastes and preferences of customers and suggest options based not only on square meters, but also on hundreds of parameters that are important for a particular investor. Aggregators and marketplaces allow to quickly receive information about new properties, organize online views and make lists of offers suitable for the client.

A New Tech Tool For Brokers

Since 2014, Fincase has been developing the performance of Russian largest banks, departments and developers with its innovative IT solutions. Market analysis and a survey of 100 top realtors in Moscow showed that the main problems in their work are related to calculating the market value of property and checking its legal purity. We have focused our attention on solving these problems.

In 2021, the Fincase team is launching a new service for the automated appraisal of real estate units. The main advantage of the project is the combination of speed, information reliability and the ease of use. The object is evaluated in 3 seconds and the report is given to the user along with a list of similar offers. In addition, for our clients we prepare a quarterly summary with average prices and infrastructure development for each district of Moscow.

Тo check the legal purity of property, we create a united integrator platform with the necessary information sources. Now lawyers check the data on the transaction on more than 10 different websites. Aggregation of all resources will make the check many times faster and eliminate errors due to the human factor.

In the future, the profession of a realtor will reach a new level. It will not be service personnel for the selection of proposals and preparation of documents. The main role of a realtor is a negotiator. Him, as a third neutral party, will help settle all issues between the buyer and the seller. This is its value in today's real estate market. Technology can make the transaction process cheaper, faster and easier, but it will never replace building personal relationships.

-- Dmitry Tsyplakov, CPO of Fincase


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