New tech to sell property that doesn't exist

New tech to sell property that doesn't exist

| By Author | February 12, 2020 10:39 AM ET


MIPIM: At this year's real estate festival MIPIM in Cannes, Swedish tech pioneers wec360° will uncover a visualization platform built to change the way the real estate industry operates.

GOING FAR BEYOND THE TRADITIONAL WAY OF PRESENTING REAL ESTATE PROJECTS, the platform combines photos and stunning 3D-visualizations with in-depth project data. It merges advanced technologies such as VR and AR, and makes it available to all, online and on all platforms. The company expect this new way of creating interactivity and engagement around real estate projects to set a new standard in the industry.

"We wanted to make it really easy to utilize highly advanced presentation technologies for any developer, broker or landlord. With our platform, anyone can provide a seamless presentations that moves prospective customers and clients." says wec360°'s CEO Tomas Jenneborg.

With this ability to present a development project several years before it is completed, there are some real benefits: "Our visualization platform turns real estate developers and landlords into customer-centric organizations. The platform delivers insights and understanding, resulting in earlier decisions from buyers and tenants. This reduces overall project risk for our customers."


In Sweden, where wec360° began, 36% of all apartments put on the market today are sold using a version of wec360°'s platform. Building on its success in trend-setting Scandinavia, wec360° is now launching an updated platform with the ambition to make a similar impact internationally.

CASE: 1245 Broadway, by GDSNY

Renowned architecture firm and developer GDSNY is among WEC360°'s first NY-based customers: "In order to preview the exciting design of our boutique class A office development at 1245 Broadway, we have been working with wec360°s platform, including AR and VR. Exceeding our expectations for visualization, our Broadway project has come to life years before it is completed. The technology is strengthening our ability to showcase spaces to our potential tenants and provide a realistic insight into our vision of delivering exceptional working environments to New York", says Michael Kirchmann, CEO of GDSNY.

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