The WPJ

WPC Expands, Hires New Global Editor

» Market Buzz | By Michael Gerrity | April 22, 2013 9:02 AM ET



It has been a hectic few months here at the World Property Channel. We've been revamping the site, adding important features and expanding staff. Today we sent out a press release formally announcing the changes, which represent the next phase in the evolution of WPC.

The biggest advance is the introduction of multi-language editions. The news is already available in Spanish, Japanese and Arabic--found through the drop down menu at the top left of the page--with Chinese and Portuguese editions coming soon. Delivering news and information in different languages is key to our mission to provide valuable services to the property industry, investors and consumers in countries around the world, in their native languages.

We've also revamped our site, releasing Version 3.0, which makes it easier to navigate by category -- Residential, Commercial and Vacation and Leisure -- as well as by individual countries. Targeted country pages are now available for 40 countries. It's all about increasing the ability of our readerships to simply and efficiently find the information they need.

At the same time, we've rolled out our new advertising platform which provides our clients the ability to specifically target the audience they want to reach--by news category, city, country or our global audience. It's a unique system that allow advertisers to get the most bang for their buck without paying for impressions in regions or categories that might not fit their needs.

To handle the editorial and news side of our expansion, we've hired veteran journalist Kevin Brass, who is well known in the international property industry. Kevin has spent years covering global real estate for the International Herald Tribune, New York Times and The National, in Abu Dhabi. Kevin is a frequent speaker at international events and his expertise and public role make him the ideal person to lead WPC's editorial team. Kevin has been with us for about a month now and I hope you can already see his impact on bringing top-level news, features and analysis to WPC.

I hope you like all the improvements. There's more to come.


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