DASH announces the launch of its exclusive online platform created for licensed residential agents with access to verified and current development marketing materials, data and insights in a single user-friendly platform for a low monthly fee. DASH's new platform provides a universally desired solution to the universally acknowledged problem of property discovery and identifying accurate developer content.
The platform's pilot market launched in South Florida's tri-county in July with plans to expand into the nation's top 10 markets within the next 30 months.
This user-friendly tool ensures reliable communication, transparency, and accuracy while helping agents focus on what matters most to them: Sales. DASH is destined to become the "go-to source" for new development updates and information. It provides perfectly formatted marketing materials (photos, renderings, floorplans, brochures, graphics) that can be efficiently accessed and shared anywhere, anytime, under the agents' personal branding. DASH subscribers will have a competitive advantage by dramatically reducing research and discovery time, allowing them to realize greater sales at a faster pace.
"In today's rapidly changing markets, particularly in regions experiencing soaring demand like South Florida, it is more important than ever for agents to have access to reliable information," said DASH Founder and CEO Len Dugow. "The current system is 'old fashioned' causing agents many hours of wasted time chasing information that's inaccurate, along with compromising their professional reputations. With this innovative tool, sales teams can work more efficiently and effectively than ever before to communicate with developers and provide their prospects with information they can count on to close deals."
DASH provides market-ready, developer-approved content at agents' fingertips. It showcases a wealth of exclusive developer inventory, spanning pre-and new construction and all developer inventory of condos, hotel condos, penthouses, townhomes and single-family communities.
Three years in development, DASH is the product of a true collaboration with a network of the nation's top residential developers, brokerages and agents.
For over thirty years, Len Dugow has been an expert in the real estate industry, leading branding and marketing strategies that have resulted in more than $40 billion in residential real estate sales for some of the most prominent developers and brokerage firms across the nation. His innovative ideas have revolutionized how developers, brokerage, and agents collaborate in major markets such as New York City, South Florida, California and beyond, paving the way for a new era of efficiency and success. With DASH, his latest venture, the industry is about to experience a transformative shift towards a more future-forward approach to residential real estate sales.