Hotel operators across Asia Pacific expect profitability to remain steady and edge higher in 2026, even as global economic and geopolitical uncertainty continues to cast a shadow over the sector, according to JLL's latest Asia Pacific Hotel Operators' Sentiment Survey.
Investment in Asia Pacific hotels reached $4.7 billion in the first half of 2025, as investors concentrated on the region's most established markets, according to a new report from JLL.
According to the latest data from Knight Frank, prime rental growth across 16 key cities slowed in the final quarter of 2024, with rents rising by 2.2% over the past year -- the slowest pace in more than three years.
Asia Pacific hotel investments are projected to reach $12.2 billion in 2024, driven by increased investment activity, a favorable interest rate environment, and positive macro and microeconomic trends.