U.S. Hotel Market Reports Slight Performance Increases in Late January

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According to Smith Travel Research (STR), the U.S. hotel industry reported single-digit increases in all three key performance metrics during the week ending January 22, 2011.

In year-over-year comparisons, occupancy increased 6.5 percent to 49.8 percent, average daily rate was up 2.6 percent to US$96.39, and revenue per available room finished the week up 9.3 percent to US$47.99.

Among the Top 25 Markets, San Francisco/San Mateo, California, achieved the largest increases in all three key performance metrics. The market's occupancy rose 16.2 percent to 67.8 percent, ADR was up 13.6 percent to US$138.21, and RevPAR increased 32.1 percent to US$93.68.

Dallas, Texas (+13.5 percent to 58.9 percent), and Atlanta, Georgia (+13.1 percent to 53.8 percent), followed San Francisco/San Mateo with large occupancy increases. Orlando, Florida, experienced the largest occupancy decrease, falling 4.3 percent to 60.1 percent, followed by Washington, D.C., with a 3.9-percent decrease to 49.5 percent.

Norfolk-Virginia Beach, Virginia, reported the largest ADR decrease, falling 6.5 percent to US$66.45, followed by Phoenix, Arizona (-2.5 percent to US$116.89), and Orlando (-2.0 percent to US$101.08).

Five markets, other than San Francisco/San Mateo, experienced RevPAR increases of more than 15 percent: Oahu Island, Hawaii (+24.6 percent to US$138.64); Atlanta (+18.1 percent to US$46.72); Dallas (+17.0 percent to US$54.06); Los Angeles, California  (+17.0 percent to US$82.38); and Anaheim-Santa Ana, California (+15.5 percent to US$60.84). Orlando (-6.3 percent to US$60.71) and Washington, D.C. (-5.1 percent to US$66.42) reported the largest RevPAR decreases for the week.

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