Hotel investment in Asia Pacific slowed in the first half of 2025 as macroeconomic uncertainty and pricing gaps tempered dealmaking, but private equity and wealthy individuals are emerging as increasingly active players, according to JLL.
According to new data by JLL, full year Asia Pacific hotel investment volumes in 2024 are anticipated to grow by 4.3% over 2023, which totaled $11.7 billion.
Asia Pacific hotel investments are projected to reach $12.2 billion in 2024, driven by increased investment activity, a favorable interest rate environment, and positive macro and microeconomic trends.
Hotel owners and operators are adjusting their operational and branding strategies in response to increased labor and utility costs, limited new supply, and the extended peak of the interest rate cycle.