Hotel operators across Asia Pacific expect profitability to remain steady and edge higher in 2026, even as global economic and geopolitical uncertainty continues to cast a shadow over the sector, according to JLL's latest Asia Pacific Hotel Operators' Sentiment Survey.
Investment in Asia Pacific hotels reached $4.7 billion in the first half of 2025, as investors concentrated on the region's most established markets, according to a new report from JLL.
Hotel investment in Asia Pacific slowed in the first half of 2025 as macroeconomic uncertainty and pricing gaps tempered dealmaking, but private equity and wealthy individuals are emerging as increasingly active players, according to JLL.
According to new data by JLL, full year Asia Pacific hotel investment volumes in 2024 are anticipated to grow by 4.3% over 2023, which totaled $11.7 billion.