Hostel Brand Expands in Europe

Hostel Brand Expands in Europe

Vacation News » Europe Vacation News Edition | By Francys Vallecillo | August 14, 2013 10:09 AM ET

European hostel group Generator Hostels is expanding its European portfolio with new properties in Paris and Rome, which are scheduled to open in 2014. 

Promoting itself as "not your average, run of the mill, everyday kind of hostel," the brand targets travelers who want to explore Europe's major cities at a fraction of the cost. London-based Generator has grown from two to 10 properties in less than three years.

The Paris site is set to be the company's largest to date with 950 beds, according to a company announcement. 

"We passionately believe that Generator's design-inspired vision is raising the bar for the hostel industry and making style more accessible and affordable for the young traveler," Carl Michel, executive chairman of Generator, said in the release.

Generator plans to expand to 15 locations by 2015 with an additional €150 million investment from Patron Capital, the pan-European private equity group which backs the hostel brand. 

Generator Paris will offer dorms, private rooms and luxury penthouse apartments with designs by The Design Agency.

The 80-room Generator Rome will be a seven-floor, 3,900-square-meter property for up to 264 guests with a 405 square meters rooftop terrace. 

Prices for both locations will start at €12 per person per night for an in-suite dorm. Private in-suite rooms will be available from €25 per person per night based on two people sharing.

Generator's current hostels are located in Barcelona, Berlin, Copenhagen, Dublin, Hamburg, London and Venice. 

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