Hotel investment in Asia Pacific slowed in the first half of 2025 as macroeconomic uncertainty and pricing gaps tempered dealmaking, but private equity and wealthy individuals are emerging as increasingly active players, according to JLL.
Asia Pacific hotel investments are projected to reach $12.2 billion in 2024, driven by increased investment activity, a favorable interest rate environment, and positive macro and microeconomic trends.
According to new CBRE research, institutional investors are attracted to prime hotel assets in tier one markets across Asia Pacific, even though tourist arrivals in key destinations are only reaching 70-80% of pre-pandemic levels.
According to JLL's Hotel Operators' Sentiment Survey 2023, hotel occupancy levels in the Asia Pacific (APAC) continue to rise steadily following the reopening of all key markets, the ramping up of air capacity, and a strong pick up in conferences and events around the region.