The WPJ

Exclusive Resorts Forges 'The Home of Golf' Partnership

Vacation News » Vacation & Leisure Real Estate Edition | By George Sell | June 8, 2011 9:35 AM ET



Exclusive Resorts, destination club chaired by AOL co-founder Steve Case, has forged an alliance with The Eden Club, a private members club based in St Andrews, Scotland, also known as "the home of golf".

As a result of the partnership, Exclusive Resorts members will be able to stay at The Eden Club's private estate, located on the grounds of historic Pittormie Castle, near The Old Course in St Andrews.

They will also have access to onsite Michelin-starred dining, itinerary planning, and the services of The Eden Club's golf concierge handling all of their arrangements at St Andrews. This includes the potential to play more than 30 other local golf courses located within 45 minutes of the estate.

"Our extensive collection of superb golf destinations is one of the best features of club membership," said Jeff Potter, chief executive officer of Exclusive Resorts. "With the addition of The Eden Club, the preeminent private club in the world's most significant golf destination, we are raising our game yet again. Our members can experience any of the 38 different courses in the St Andrews area - including access to The Old Course - giving them unmatched opportunities to explore the landscape where golf was first played centuries ago."

In turn, members of The Eden Club will be take vacations in a variety of Exclusive Resorts beach, mountain, leisure, and city destinations around the world, benefitting from Exclusive Resorts' personalized service, including customized pre-travel planning, pre-arrival grocery shopping, daily housekeeping, and the assistance of expert onsite concierge.

"Our members are accustomed to the very finest experiences, whether on the golf course or on vacation," said Tom Lawrence, chairman of The Eden Club. "We are delighted to partner with Exclusive Resorts because it has consistently met that standard, earning a reputation as the best, most convenient way to enjoy luxury vacations in many of the most sought-after destinations in the world. This is the perfect way to add another special dimension to membership and introduce the wonderful portfolio of luxurious Exclusive Resort homes to our members, who may use them for a variety of activities, beyond golf."




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