STR Reports U.S. Hotel Performance

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(News Source: Smith Travel Research)

(HENDERSONVILLE, TN) -- The U.S. hotel industry posted declines in all three key performance measurements during the week of 27 September - 3 October 2009, according to data from STR.

In year-over-year measurements, the industry's occupancy fell 5.8 percent to end the week at 55.8 percent. Average daily rate dropped 8.3 percent to finish the week at US$95.51. Revenue per available room for the week decreased 13.7 percent to finish at US$53.30.

Among the Top 25 Markets, Oahu Island, Hawaii, reported the largest increases in all three metrics.

Occupancy was up 20.6 percent to 84.4 percent, ADR rose 2.2 percent to US$165.49, and RevPAR increased 23.2 percent to US$139.65.

Three markets experienced double-digit occupancy decreases: Houston, Texas (-40.5 percent to 52.2 percent); New Orleans, Louisiana (-23.2 percent to 45.2 percent); and Nashville, Tennessee (-12.2 percent to 52.2 percent).

New York, New York, posted the largest ADR decline, down 20.9 percent to US$234.45. Five other markets reported ADR decreases of more than 15 percent: Houston (-19.1 percent to US$92.52); Orlando, Florida (-16.9 percent to US$80.89); Phoenix, Arizona (-16.0 percent to US$99.12); Seattle, Washington (-15.4 percent to US$106.83); and Miami-Hialeah, Florida (-15.3 percent to US$108.79).

Houston reported the largest RevPAR decrease, falling 51.8 percent to US$48.32. Four other markets posted RevPAR decreases of more than 20 percent: New Orleans (-31.0 percent to US$44.14); Orlando (-23.7 percent to US$35.23); Phoenix (-21.6 percent to US$48.35); and New York (-20.7 percent to US$180.13).

Among the Chain-Scale segments, the Luxury segment was the only segment to end the week without a decline in all three metrics, posting a 0.7-percent increase in occupancy to 62.1 percent.

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