U.S. Hotels Performing Well in Mid-November

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According to data from Smith Travel Research (STR), the U.S. hotel industry reported increases in all three key performance metrics during the week of November 13, 2010.

In year-over-year comparisons, occupancy increased 11.1 percent to 58.4 percent, average daily rate was up 2.7 percent to US$98.77, and revenue per available room ended the week up 14.1 percent to US$57.65.

"The U.S. hotel industry reported some pretty strong performance results this week," said Steve Hood, senior VP at STR. "The double-digit occupancy growth and increasing ADR are encouraging. Strong group travel in many markets this week helped boost overall performance."

Among the Top 25 Markets, St. Louis, Missouri-Illinois, achieved the largest occupancy increase, rising 34.6 percent to 65.2 percent. Three other markets reported occupancy increases of more than 20 percent: New Orleans, Louisiana (+29.1 percent to 72.5 percent); Atlanta, Georgia (+21.7 percent to 62.6 percent); and Detroit, Michigan (+20.3 percent to 58.6 percent). Two of the top markets posted occupancy decreases: Nashville, Tennessee (-3.8 percent to 58.6 percent) and San Francisco/San Mateo, California (-1.3 percent to 77.9 percent).

New Orleans experienced the largest ADR increase, rising 17.3 percent to US$127.01, followed by New York, New York (+13.9 percent to US$278.70), and Atlanta (+12.6 percent to US$96.04). Phoenix, Arizona (-4.5 percent to US$111.26), and Philadelphia, Pennsylvania-New Jersey (-4.4 percent to US$111.08), reported the largest ADR decreases for the week.

Three markets posted RevPAR increases of more than 30 percent: New Orleans (+51.4 percent to US$92.08); St. Louis (+42.1 percent to US$55.14); and Atlanta (+37.1 percent to US$60.09). Nashville reported the largest RevPAR decrease, falling 6.8 percent to US$56.13.

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