U.S. Hotels' Performance Index Up This Week, Says STR

Vacation News » Vacation & Leisure Real Estate Edition | By Michael Gerrity | April 23, 2010 2:04 PM ET

According to the latest data from Smith Travel Research (STR), the U.S. hotel industry reported increases in all three key performance measurements during the week of 11-17 April 2010.

In year-over-year measurements, the industry's occupancy increased 5.5 percent to 60.4 percent. Average daily rate rose 1.4 percent to US$98.67. Revenue per available room for the week was up 7.0 percent to US$59.62.

Among the Top 25 Markets, Detroit, Michigan, reported the largest occupancy increase, rising 30.3 percent to 56.0 percent, followed by St. Louis, Missouri-Illinois (+26.4 percent to 62.9 percent), and Chicago, Illinois (+25.0 percent to 67.3 percent). Four markets experienced occupancy decreases: Norfolk-Virginia Beach, Virginia (-14.5 percent to 53.2 percent); Orlando, Florida (-13.3 percent to 62.9 percent); Anaheim-Santa Ana, California (-4.1 percent to 69.9 percent); and San Diego, California (-1.8 percent to 68.1 percent).

Washington, D.C., experienced the largest ADR increase, rising 16.4 percent to US$165.37, followed by San Francisco/San Mateo, California with a 10.8-percent increase to US$129.82. Four markets posted ADR decreases of more than 5 percent: Phoenix, Arizona (-9.1 percent to US$113.45); Tampa-St. Petersburg, Florida (-8.4 percent to US$97.41); Miami-Hialeah, Florida (-8.2 percent to US$147.69); and Anaheim-Santa Ana (-6.4 percent to US$103.51).

St. Louis reported the largest RevPAR increase, jumping 35.8 percent to US$54.41. Three other markets posted RevPAR increases of more than 30 percent: Detroit (+35.1 percent to US$44.57); Chicago (+34.3 percent to US$75.33); and Boston, Massachusetts (+33.7 percent to US$112.56). Norfolk-Virginia Beach experienced the largest RevPAR decrease, falling 18.1 percent to US$41.38.

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