U.S. Hotels Post Performance Gains During Thanksgiving Week

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According to Smith Travel Research (STR), the U.S. hotel industry reported increases in all three key performance metrics during the last week of November.

In year-over-year comparisons, occupancy increased 7.0 percent to 43.6 percent, average daily rate was up 2.9 percent to US$87.53, and revenue per available room ended the week up 10.1 percent to US$38.16.

Among the Top 25 Markets, Phoenix, Arizona, achieved the highest occupancy increase, rising 23.1 percent to 46.1 percent, followed by Seattle, Washington (+14.2 percent to 45.5 percent), and Orlando, Florida (+11.1 percent to 53.6 percent). Two of the top markets reported occupancy decreases: Oahu Island, Hawaii (-7.3 percent to 70.1 percent), and Norfolk-Virginia Beach, Virginia (-3.6 percent to 36.9 percent).

Four markets experienced ADR increases of more than 5 percent: San Francisco/San Mateo, California (+7.6 percent to US$110.26); Seattle (+6.2 percent to US$91.89); Norfolk-Virginia (+6.1 percent to US$68.02); and New York, New York (+5.8 percent to US$240.81). Tampa-St. Petersburg, Florida, fell 4.0 percent in ADR to US$74.01, reporting the largest decrease in that metric, followed by Houston, Texas, with a 1.1-percent decrease to US$70.74.

Three top markets reported RevPAR increases of more than 15 percent: Phoenix, Arizona (+28.1 percent to US$39.33); Seattle (+21.3 percent to US$41.85); and Orlando (+16.5 percent to US$41.33). Oahu Island posted the largest RevPAR decrease, falling 6.3 percent to US$109.19.

 

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