STR Reports U.S. Hotel Performance

Vacation News » Vacation & Leisure Real Estate Edition | By Michael Gerrity | May 15, 2009 4:03 PM ET

(News Source: Smith Travel Research)

(HENDERSONVILLE, TN) -- The U.S. hotel industry posted declines in all three key performance measurements during the week of 3-9 May 2009, according to data from STR.

In year-over-year measurements, the industry's occupancy fell 14.0 percent to end the week at 53.6 percent. Average daily rate dropped 9.8 percent to finish the week at US$97.58. Revenue per available room for the week decreased 22.4 percent to finish at US$52.32.

Of the Top 25 Markets, Nashville, Tennessee, was the only market to report an increase in any of the three key performance measurements, increasing in ADR 0.3 percent to US$101.66.

Among the remaining Top 25 Markets, Boston, Massachusetts, reported the smallest decrease in occupancy, which was down 2.4 percent to 64.4 percent. Five markets reported occupancy decreases of more than 20 percent: Detroit, Michigan (-23.8 percent to 45.4 percent); New Orleans, Louisiana (-22.0 percent to 57.6 percent); Phoenix, Arizona (-22.0 percent to 49.2 percent); Dallas, Texas (-21.7 percent to 45.7 percent); and Seattle, Washington (-20.3 percent to 56.4 percent).

Only two markets reported decreases in ADR of less than 5 percent: St. Louis, Missouri-Illinois (-4.4 percent to US$85.86) and Minneapolis-St. Paul, Minnesota-Wisconsin (-3.1 percent to US$98.83). Two markets reported ADR decreases of more than 20 percent: New York, New York (-28.7 percent to US$207.89) and San Francisco/San Mateo, California (-21.0 percent to US$127.03).

Boston (-7.5 percent to US$94.19) and Nashville (-7.5 percent to US$57.40) were the only two markets to report single-digit RevPAR decreases. Nine of the Top 25 Markets reported RevPAR decreases of more than 30 percent, with Detroit reporting the largest RevPAR decrease, down 35.8 percent to US$34.78.

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