According to Smith Travel Research (STR), the U.S. hotel industry reported single-digit increases in all three key performance metrics during the week ending December 25, 2010.
In year-over-year comparisons, occupancy increased 2.2 percent to 34.6 percent, average daily rate was up 1.4 percent to US$87.13, and revenue per available room finished the week up 3.6 percent to US$30.16.
Among the chain-scale segments, the upscale segment saw the strongest performance growth during the holiday week. Upscale occupancy was up 5.6 percent to 35.7 percent; ADR increased 6.3 percent to US$93.27; and RevPAR was up 12.3 percent to US$33.26.
Many travelers spent Christmas in Hawaii as Oahu Island, Hawaii, reported the greatest occupancy rate (76.2 percent) among the Top 25 Markets. This represented a 7.0-percent increase over last year. Oahu's ADR increased by 3.8 percent to US$179.16 and RevPAR jumped 11.1 percent to US$136.47.
It was the Minneapolis-St Paul, Minnesota-Wisconsin market, however, that experienced the biggest year-over-year comeback for the week: occupancy was up 20.4 percent to 31.6 percent and RevPAR was up 30.5 percent to US$23.54.