STR Reports U.S. Hotel Performance

Vacation News » Vacation & Leisure Real Estate Edition | By Michael Gerrity | September 11, 2009 3:00 PM ET

(HENDERSONVILLE, TN) -- The U.S. hotel industry posted declines in all three key performance measurements during the week of 30 August-5 September 2009, according to data from STR.

In year-over-year measurements, the industry's occupancy fell 1.4 percent to end the week at 53.4 percent. Average daily rate dropped 8.6 percent to finish the week at US$92.20. Revenue per available room for the week decreased 9.9 percent to finish at US$49.28.

Minneapolis-St. Paul, Minnesota-Wisconsin, which hosted the Republican National Convention 1-4 September 2008, reported the largest decreases in all three key metrics: Occupancy dropped 21.9 percent to 61.5 percent; ADR fell 49.2 percent to US$89.22; and RevPAR decreased 60.3 percent to US$54.88.

Among the Top 25 Markets, Norfolk-Virginia Beach, Virginia, reported the largest double-digit occupancy increase, jumping 16.5 percent to 54.8 percent. Five other markets reported double-digit occupancy increases: San Francisco/San Mateo, California (+13.5 percent to 82.0 percent); Tampa-St. Petersburg, Florida (+12.8 percent to 41.6 percent); Philadelphia, Pennsylvania-New Jersey (+11.5 percent to 58.1 percent); Anaheim-Santa Ana, California (+11.4 percent to 57.7 percent); and San Diego, California (+11.2 percent to 66.0 percent). Houston, Texas (-16.7 percent to 46.1 percent) and Dallas, Texas (-13.5 percent to 46.3 percent) reported large occupancy decrease.

Atlanta, Georgia (+7.2 percent to US$87.62) and Norfolk-Virginia Beach (+4.2 percent to US$94.93) were the only markets to report ADR increases. Three markets, excluding Minneapolis-St. Paul, posted ADR decreases of more than 20 percent: New York, New York (-30.1 percent to US$192.22); Denver, Colorado (-28.2 percent to US$82.47); and New Orleans, Louisiana (-24.1 percent to US$83.49).

Norfolk-Virginia Beach jumped 21.5 percent in RevPAR to US$51.98, followed by San Francisco (+4.1 percent to US$109.55) and Tampa-St. Petersburg (+3.3 percent to US$33.58). In addition to Minneapolis-St. Paul, two markets reported RevPAR decreases of more than 25 percent: Denver (-35.3 percent to US$48.16) and New York (-28.4 percent to US$155.31).

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