U.S. Hotel Market Shows Performance Uptick in Early April

Vacation News » Vacation & Leisure Real Estate Edition | By Michael Gerrity | April 18, 2011 10:27 AM ET

According to STR, the U.S. hotel industry reported increases in all three key performance metrics during the week ending April 9, 2011.

In year-over-year comparisons, occupancy was up 4.8 percent to 62.0 percent, average daily rate increased 4.7 percent to US$101.22, and revenue per available room finished the week up 9.8 percent to US$62.80.

Among the Top 25 Markets, four markets experienced occupancy increases of more than 20 percent: New Orleans, Louisiana (+29.1 percent to 83.6 percent); Nashville, Tennessee (+24.0 percent to 67.4 percent); Houston, Texas (+23.2 percent to 67.5 percent); and Minneapolis-St. Paul, Minnesota-Wisconsin (+20.1 percent to 67.7 percent). New York, New York (-3.6 percent to 80.4 percent), and Norfolk-Virginia Beach, Virginia (-3.3 percent to 52.2 percent), reported the largest occupancy decreases.

New Orleans jumped 34.1 percent in ADR to US$158.76, reporting the largest increase in that metric. Norfolk-Virginia Beach fell 5.5 percent to US$79.07, reporting the only ADR decrease.

Three markets achieved RevPAR increases of more than 40 percent: New Orleans (+73.1 percent to US$132.68); Houston (+45.4 percent to US$70.01); and Nashville (+43.2 percent to US$65.39). Norfolk-Virginia Beach reported the only RevPAR decrease, falling 8.7 percent to US$41.24.


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