According to CBRE, strong domestic and international demand have established Korea as one of the top-performing hotel markets in the Asia Pacific region over the past two years.
Based on new research by international property consultant Colliers, annual total investment in South Korean hotels reached KRW 5.8 trillion and KRW 5.5 trillion in 2021 and 2022, respectively.
According to new CBRE research, institutional investors are attracted to prime hotel assets in tier one markets across Asia Pacific, even though tourist arrivals in key destinations are only reaching 70-80% of pre-pandemic levels.
According to JLL's Hotel Operators' Sentiment Survey 2023, hotel occupancy levels in the Asia Pacific (APAC) continue to rise steadily following the reopening of all key markets, the ramping up of air capacity, and a strong pick up in conferences and events around the region.