Pepsico Signs Partnership with Aldar for Ferrari World Abu Dhabi

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(ABU DHABI, UAE) -- Pepsico has signed a five-year agreement with Aldar to become the exclusive supplier of beverages and snacks for Ferrari World Abu Dhabi, the world's largest indoor theme park. Ferrari World on Yas Island is scheduled to open October 28.

The agreement is the first under the Aldar Partnership Program launched earlier this year. Areej Al Naqbi, Director of Strategy & Business Development at Aldar, said, "This is not a standard sponsorship deal. It is an alliance, a partnership between Abu Dhabi's largest developer and one of the premier food and beverage companies in the Middle East who have joined together to share their vision of growth and sustainability."
He added, "we are looking forward to securing more partnerships with other leading organizations."

Mohamed Halwachi, Franchise Director- Gulf & Iran, PepsiCo Middle East & Africa, said, "We are pleased to be partnering with Aldar and trust that through our common vision and shared values this partnership will result in cutting edge innovation and in providing our consumers with world class entertainment and great refreshments."

Aldar's property portfolio includes major developments in Abu Dhabi including Yas Island, Al Raha Beach, Central Market, Al Falah, Nareel Island, and Noor Al Ain. The company owns over 50 million square meters of land in strategic locations throughout Abu Dhabi emirate. The Aldar Partnership Program offers participating companies opportunities in Aldar projects that are already operational or will be completed within a year.

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