According to STR, the U.S. hotel industry posted positive results in the three key performance measurements during the middle of March.
In year-over-year measurements, the industry's occupancy increased 0.9 percent to 66.9 percent. Average daily rate rose 2.6 percent to finish the week at US$115.36. Revenue per available room for the week was up 3.5 percent to finish at US$77.19.
Among the top 25 Markets, Denver, Colorado, reported the largest occupancy increase, rising 16.1 percent to 80.2 percent. Atlanta, Georgia, followed with a 12.3-percent increase to 75.1 percent. Detroit, Michigan (-8.5 percent to 58.6 percent), and New Orleans, Louisiana (-8.5 percent to 81.9 percent), posted the largest occupancy decreases for the week.
Four markets achieved double-digit ADR increases: San Francisco/San Mateo, California (+28.2 percent to US$206.68); Denver (+16.9 percent to US$116.62); Nashville, Tennessee (+15.8 percent to US$120.45); and St. Louis, Missouri-Illinois (+11.7 percent to US$95.13).
Five markets experienced RevPAR increases of more than 15 percent: Denver (+35.7 percent to US$93.54); San Francisco/San Mateo (+33.3 percent to US$178.96); Nashville (+24.0 percent to US$94.79); St. Louis (+22.3 percent to US$65.10); and Atlanta (+18.5 percent to US$70.97).
Chicago, Illinois, reported the largest decrease in both ADR (-14.5 percent to US$116.99) and RevPAR (-19.4 percent to US$76.67).