U.S. Hotels Post Positive Performance Gains in November

U.S. Hotels Post Positive Performance Gains in November

Vacation News » North America Vacation News Edition | By David Barley | December 26, 2011 10:48 AM ET

vacation-hotel-on-beach-wpcki.jpg According to STR, the U.S. hotel industry in November reported increases in all three key performance metrics.

Overall, the U.S. hotel industry's occupancy rose 4.7 percent to 55.7 percent, its average daily rate was up 4.3 percent to US$100.85 and its revenue per available room increased 9.2 percent to US$56.17.

Among the Top 25 Markets, Nashville, Tennessee, experienced the largest occupancy increase, rising 16.1 percent to 60.0 percent, followed by Detroit, Michigan (+13.5 percent to 60.3 percent), and Houston, Texas (+10.9 percent to 60.7 percent). New Orleans, Louisiana, fell 10.6 percent in occupancy to 59.5 percent, posting the only double-digit decrease in that metric.

San Francisco/San Mateo, California, increased 19.5 percent in ADR to US$158.42, reporting the largest increase in that metric. Three other markets achieved double-digit ADR increases: Oahu Island, Hawaii (+14.4 percent to US$173.67); Miami-Hialeah, Florida (+13.6 percent to US$151.10); and Philadelphia, Pennsylvania-New Jersey (+10.2 percent to US$121.50). Atlanta, Georgia, fell 4.1 percent in ADR to US$81.51, reporting the largest decrease in that metric, followed by Denver, Colorado, with a 3.0-percent decrease to US$96.08.

San Francisco/San Mateo also posted the largest RevPAR increase, up 31.4 percent to US$118.78, followed by Nashville (+22.9 percent to US$55.83) and Miami-Hialeah (+22.4 percent to US$118.58). New Orleans reported the largest RevPAR decrease, falling 12.4 percent to US$73.14, followed by Denver with a 7.0-percent decrease to US$53.12.

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