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U.S. Hotels Report Occupancy Increase

U.S. Hotels Report Occupancy Increase

Vacation News » North America Vacation News Edition | By WPJ Staff | March 25, 2013 9:18 AM ET



The overall occupancy rate for U.S. hotels increased by 2 percent in February from the previous month, according to the latest data from STR. 

The industry also reported a monthly increase of the average daily rate, which rose by 4.4 percent to $107.72, as well as an increase in revenue per available room of 6.4 percent to $63.04. 

Hotel-market-report.jpg "After posting a nearly 9 percent RevPAR increase in January, February growth is back to similar levels we saw in 2012," STR chief operations officer Brad Garner said in the report.  

The industry is experiencing modest demand and minimal growth in supply, according to Mr. Garner.  

From the report:  

"Among the Top 25 Markets, Houston, Texas, reported the largest occupancy increase, rising 9.4 percent to 74.9 percent, followed by Denver, Colorado (+6.7 percent to 61.7 percent), and Minneapolis-St. Paul, Minnesota-Wisconsin (+6.2 percent to 59.8 percent). Norfolk-Virginia Beach, Virginia, fell 5.1 percent in occupancy to 43.2 percent, posting the largest decrease in that metric. San Diego, California, followed with a 1.0-percent decrease to 68.0 percent. 

Three markets experienced double-digit ADR increases: New Orleans, Louisiana (+30.7 percent to US$191.59); Oahu Island, Hawaii (+20.7 percent to US$209.18); and Houston (+10.4 percent to US$106.89). San Francisco/San Mateo, California, reported the only ADR decrease, falling 2.6 percent to US$163.58. 

New Orleans jumped 33.0 percent in RevPAR to US$136.38, achieving the largest increase in that metric, followed by Oahu Island (+23.6 percent to US$187.79) and Houston (+20.8 percent to US$80.11). Norfolk-Virginia Beach fell 3.7 percent in RevPAR to US$29.53, reporting the only decrease in that metric."



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