U.S. Hotel Market Performs Well in Early April

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According to STR, the U.S. hotel industry posted positive results in the three key performance measurements during the first week of April.

In year-over-year measurements, the industry's occupancy increased 2.4 percent to 65.2 percent. Average daily rate rose 4.2 percent to finish the week at US$112.60. Revenue per available room for the week was up 6.7 percent to finish at US$73.46.

Among the Top 25 Markets, Dallas, Texas (+21.2 percent to 71.9 percent), and New Orleans, Louisiana (+20.6 percent to 80.2 percent), reported the largest occupancy increases for the week. Two markets experienced double-digit occupancy decreases: Orlando, Florida (-10.5 percent to 75.6 percent), and Norfolk-Virginia Beach, Virginia (-10.3 percent to 51.4 percent).

Three markets achieved ADR increases of more than 15 percent: Dallas (+25.4 percent to US$110.72); San Francisco/San Mateo, California (+20.4 percent to US$186.87); and New Orleans (+19.4 percent to US$163.45). Atlanta, Georgia, fell 10.3 percent in ADR to US$90.14, reporting the largest decrease in that metric.

Four markets experienced RevPAR growth of more than 25 percent: Dallas (+52.0 percent to US$79.59); New Orleans (+44.1 percent to US$131.10); Denver, Colorado (+34.2 percent to US$75.81); and Phoenix, Arizona (+26.6 percent to US$104.15). Norfolk/Virginia Beach (-15.4 percent to US$39.90) and New York, New York (-12.7 percent to US$189.69), reported the largest RevPAR decreases for the week.