Amazon, Lennar Create Nationwide Alexa Smart Homes Partnership
The world's top online retailer - Amazon - announced this past week a unique nationwide marketing partnership with Miami-based Lennar Homes, the nation's largest homebuilder by volume.
The new partnership includes the opening of interactive Amazon Experience Centers within select Lennar model home centers across the United States. In these Alexa-enabled smart homes, customers can simply ask Alexa to control the television, lights, thermostat, shades, and more. The model homes showcase how customers can use Alexa in their everyday lives. Customers can experience just how easy it can be to reorder household essentials with a press of an Amazon Dash Button, listen or watch Prime content with Fire TV or schedule on-demand home services through Amazon Home Services.
"We wanted customers to experience a real home environment that showcases the convenience of the Alexa smart home experience, great entertainment available with Prime, and Home Services," said Nish Lathia, general manager, Amazon Services. "We are excited to extend our relationship with Lennar with the launch of Amazon Experience Centers. As one of the nation's largest homebuilders, Lennar offers the potential to enable this experience within easy driving distance of millions of customers."
In a real home setting, customers can experience how Alexa, Prime, and Amazon services come together to help them:
- Control smart home devices with just their voice: Customers can experience the simplicity of adjusting the thermostat, seeing who's at the front door without leaving the couch, and trying routines such as "Alexa, good morning" to have Alexa turn on lights, read the weather, and provide an update on commute times based on traffic.
- Have fun and incorporate entertainment every day: Customers can also see how Prime makes voice-controlled, in-home entertainment better by streaming more than two million songs on Prime Music along with Prime Original movies and series - all at no additional cost to your Prime membership.
- Save time by putting their home on auto-pilot: Customers can discover how to schedule auto-deliveries of household essentials, reorder products with the press of a button, and book recurring or on-demand home services through Amazon.
Amazon Experience Centers feature the latest products and experiences set up by Amazon experts. Amazon is constantly updating and refining the experience within each model home. Amazon experts are Amazon employees who are specially trained on the latest technology and are passionate about helping customers. Customers have rated Amazon experts at 4.9 out of 5 stars. Customers who want to bring the experience to their existing homes can book a one-on-one session with an Amazon expert.
"Amazon's ability to bring a home to life with Alexa smart home experiences, entertainment and services - coupled with their obsession with customer experience - is a natural extension of our Everything's Included approach to homebuilding," said David Kaiserman, president of Lennar Ventures. "We picked Amazon because of our shared commitment to customers, their Amazon experts across the country, and their ability to connect customers with thousands of service providers through Amazon Home Services."
Kaiserman further commented in a one-on-one interview with The World Property Journal
, "The key takeaway of our new partnership with Amazon is both our companies' hyper-focused 'customer service' mentality for each new customer. Not only can anyone come to one of many Amazon / Lennar Experience Centers across the U.S., they can also learn, experience, and purchase their own Alexa-enabled smart home services online at Amazon.com/ShopLennar; and once purchased, Amazon Home Services will go out to their individual homes (nationwide) and install and hookup all the equipment, turn on the service, and provide ongoing customer support service to each customer for 90-days after installation. We want to make the entire Amazon-Lennar connected smart home user experience very simple, easy, and affordable to tens of thousands of consumer homes each year -- regardless if they buy a new home from Lennar or not."
Amazon Experience Centers are now open in Lennar model homes in Miami, Atlanta, Dallas, Los Angeles, Orlando, San Francisco, Seattle, and Washington DC with more coming soon.