Talking Rock Community Posts Luxury Home Sales Gains in 2010

Talking Rock Community Posts Luxury Home Sales Gains in 2010

Residential News » Residential Real Estate Edition | By Scott Kauffman | January 25, 2011 8:00 AM ET

(PRESCOTT, AZ) -- Talking Rock Ranch recently reported it posted its second consecutive year of positive sales figures, another positive sign for a slowly recovering luxury real estate market.

The 3,600-acre private golf community closed 2010 with a 58 percent decrease in inventory, accounting for 12 percent of the area's home site sales. Talking Rock's year-to-date numbers speak to this accomplishment, including 56 total sales (37 lots and 19 homes).

"We are thrilled that our ongoing efforts are reaping positive results," says Jim Jones, director of sales for Talking Rock. "Each year presents us with a unique challenge communicated through our consumers. In 2010 it was the need for smaller, more efficient properties. We look forward to seeing what 2011 has in store."

Strong 2010 sales numbers follow the success of 2009, which included 55 unit sales, surpassing the total number for 2007 and 2008. The ongoing success of Talking Rock can be attributed to Harvard Investments' commitment to recognizing change in consumer demand. An example is the introduction of the Lone Spur Collection from TRD&B Inc. last year.

After noticing consumer demand for smaller homes in Prescott, Talking Rock worked with TRD&B to introduce the collection highlighted by intimate spaces with larger design concepts, resulting in more affordable, energy efficient homes with quality finishes that are typical in custom home designs. The Lone Spur Collection met that need, and sold and completed two properties with two sites currently under construction and an additional two pending contracts.

Located in a peaceful, rural setting just minutes from Prescott, Talking Rock features a casual western lifestyle and the amenities of an exclusive country club. The Jay Morrish-designed 7,350-yard championship golf course intertwines through more than 1,000 acres of preserved open space, presenting residents with the spaciousness of Arizona's high country. Talking Rock offers spacious custom home sites, as well as Ranch Cottages, Ranch Homes and custom homes in designed in an authentic ranch style and built by the area's finest craftsmen. Talking Rock is a development of Harvard Investments, a Scottsdale, Ariz. based real estate development company respected for its high quality, residential projects throughout the Southwest. The Talking Rock golf course and Ranch Compound are professionally managed by OB Sports.

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