Scott Kauffman


Luxury Property Journalist - (Orlando, FL)

Scott Kauffman is a National Association of Real Estate Editors award-winning journalist and considered the leading expert on golf course business, private clubs and resort-style/active-adult communities worldwide. Kauffman features more than 20 years of newspaper, magazine, broadcast and public relations/digital media experience, including full-time staff writer positions with USA TODAY, The Orlando Sentinel and Golfweek Group.

After leaving Orlando-based Golfweek in 2004, Kauffman fulfilled his entrepreneurial real estate/media spirit when he started sister companies -- Aloha Realty Group LLC and Aloha Media Group LLC -- to focus on the high-end leisure real estate sales and marketing industries. After becoming a licensed Florida real estate broker in 2006, the University of Hawaii graduate started his own full-service boutique brokerage firm and consequently closed more than $90 million in commercial and residential real estate transactions, including vacant land, office buildings, luxury vacation homes and Disney Vacation Club timeshare.

Prior to moving to Florida, Kauffman was a full-time sports reporter for both the Honolulu Advertiser and Honolulu Star-Bulletin newspapers, and later USA Today and USA Today Baseball Weekly at corporate headquarters in Arlington, Va. Kauffman grew up in Taiwan as an expat and speaks Mandarin Chinese.

Now living in Orlando with his wife and two daughters, Kauffman is the most widely published writer for golf and resort-style real estate, having written for more than 80 national golf, real estate, travel and luxury lifestyle publications in his award-winning journalism career. The avid golfer and traveler also has co-authored several golf- and travel-related books and collaborated on media and marketing projects with many high-profile golf and real estate clients such as Bella Collina, Tavistock Group, The Idaho Club, Montverde Academy, Stockworth Realty, The Worthington Group, Bonita Bay Group, Marriott Golf, Nathaniel Crosby’s AppleTree Golf Society and the Gary Gilchrist Golf Academy.

Kauffman is often quoted in the press, including being interviewed by Lou Dobbs of CNN Moneyline nearly 20 years ago after his headline-breaking story on the $820 million sale of Pebble Beach to a group led by the late Arnold Palmer, Clint Eastwood, Peter Ueberroth and Richard Ferris. In his spare time, the self-described foodie loves being outdoors, spending time with family and discovering the next great place to "live, work and play."

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